Friday, February 27, 2009

2010 - Year of The Short-form Edit

This year Weddings by SML is in a transition to the Short-form edit. Traditionally, brides have always expected to see their wedding film in a "documentary style" meaning, the film would be anywhere from 45 minutes to 1:30 in length.

The film would show the day in its entirety with the ceremony taking up a large portion of the film (depending on the length of the ceremony). Needless to say, when friends come over, there is fast forwarding and constant jumping to the "fun scenes". After all, sitting through a 1 hour Catholic Mass ceremony doesn't always make for the greatest cinema. :-)

Inevitably, the "fun scenes" were the montages and cinematic portions of the day (Ex. Bridal Preparations, Post ceremony footage with the Bride and Groom, etc.), which personally, I love not only to shoot, but to edit as well. Well, as our commander in chief likes to say, the time has come for change, not only in the way we shoot, but the way we edit the final film as well. . .

enter, the Short-form edit. . .

The concept is simple, "Deliver a final film that not only will entertain the bride and groom, but also knock the socks off the friends, family, co-workers, and anyone else dying to catch a glimpse. So, while we have been speaking with clients who booked their weddings with us for 09 in 2008 about the concept, here is an extended highlight, which takes on the look and feel of a shortform edit. Easier to let you press play then explain in text. . .

As we edge closer to 2010, we will ultimately make the jump into delivering only shorform edits ( 20-30min in length ) to our clients as a final delivery package. Keep in mind the video below is an EXTENDED HIGHLIGHT ( only 16 min ), however, the taste, touch, feel of it is very comparable to a full length Short-form Edit (once again 20-30 min in length).

PLEASE NOTE*** THIS VIDEO IS ALMOST 17 MINUTES LONG. FOR OPTIMUM PLAYBACK, PRESS PLAY, THEN PRESS PAUSE, LET IT LOAD, AND THEN PRESS PLAY AGAIN.

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